01
Coverage Sprint
Core pages first, then outer clusters in blueprint sequence. Technical work and content revival run alongside. First measurable movement typically appears in month two.
ABOUTRAAZI TECH
We work with one kind of company.
Software built for residential property operations. Multifamily platforms, resident experience tools, HOA software, maintenance systems and leasing products, across the United States, United Kingdom, Canada and Australia.
One niche. Four markets. One system we build and implement.
Focus
Property software
Residential operations only
- Multifamily platforms
- HOA / community
- Condo / strata
- Resident experience
- Maintenance
- Leasing & screening
USUKCAAUfour markets
Scope, held deliberately
Turned away
CRE, construction, mortgage, brokerage
Generalist SEO across unrelated niches
Shortcuts, guarantees, six-month trials
Kept
Residential property software
$1.5M+ ARR · full system · twelve months
Depth over volume. That is the point.
Why we narrowed
Most agencies say yes to everything. That is why most SEO underperforms.
A generalist agency learns a new market with every client. New terminology, new buyer, new competitive set, new search landscape. The client pays for that learning period, and it starts again with the next engagement.
We stopped doing that.
Property management software has its own vocabulary, its own buying process and its own search landscape. Buyers search by operational problem, by unit count, by state or council regulation, and by competitor name. They compare several products before requesting a demo, and increasingly they ask an AI to run that comparison for them.
Understanding that properly takes focus, and focus means turning work away.
We know this space now. That knowledge carries from one client to the next instead of starting over.
The four market problem
One product. Four vocabularies.
A US buyer searches for multifamily software. A UK managing agent searches for block management software. An Australian strata manager searches for something different again. A Canadian buyer uses a fourth set of terms.
These are not translations. They are separate keyword universes with separate competitors, separate regulations and separate search behaviour. A page built for one of them will not rank in the others.
Most agencies working in this space cover one market. We build for all four.
Same product · four searches
- US
United States
“multifamily property management software”
- UK
United Kingdom
“block management software for agents”
- CA
Canada
“condo corporation management software”
- AU
Australia
“strata management software NSW”
Not translations. Separate keyword universes.
Scroll to see all markets →
Typical agency
SEO Audit, 40 recommendations
- Fix crawl errors
- Add schema markup
- Improve page speed
- Rewrite meta titles
Pending, 6 months
Raazi Tech
yourproduct.com
Live, all four fixed
What we do
One complete system, built and implemented by us.
Most SEO engagements end with a document. A list of recommendations handed to a team that already has no time to act on it. Six months later nothing has been implemented and everyone concludes SEO does not work.
We do not deliver recommendations and wait. We write the content, we publish it, we fix the technical issues and we deploy the changes. Your developers receive a specification only when they want to own a change themselves.
The Authority Engine
Built + implemented01
Technical
Crawl & trust
02
Semantic
Meaning, not keywords
03
Topical
Full subject coverage
04
Brand
External recognition
05
AI Search
Inside the answers
Emphasized
How we work
Coverage first, then authority.
Topical authority is earned by covering a subject completely, at speed. A map published slowly never compounds, because the market moves first and the client leaves before the work finishes.
So we front load. Volume runs high until coverage is complete, then steps down to a sustain rate.
02
Authority Sustain
Volume steps down. Focus shifts to blueprint expansion, content revival, AI visibility and holding position as new pages begin ranking faster than earlier ones did.
That last point is the one that matters. When a new page reaches position in three weeks instead of three months, the authority is real.
Publishing volume across the year
Sprint
High volume
Sustain
Stepped down
Price stays the same throughout.
What we believe
Four things we hold to.
01
Coverage beats volume
Publishing more is not a strategy. Covering a subject completely, in the right order, is. A hundred connected pages outperform three hundred scattered ones.
02
Implementation is the job
An agency that cannot publish, cannot fix and cannot deploy is a consultancy. Recommendations that never get implemented are worth nothing, and the client is usually blamed for it.
03
Every page deserves a real brief
Supporting content is what builds the authority that makes revenue pages rank. Writing it thinly to hit a number removes the mechanism the client is paying for. Every page we publish gets a full semantic brief.
04
Say what will not happen
Months one and two look like a great deal of work and very little movement, because that is what building a foundation looks like. We tell clients this before they sign, not at month six when they start to worry.
The team
The people who will actually do the work.
You will know who is on your account before you sign. A named strategist, a named brief specialist and a named point of contact. Not a sales team that hands you to people you never meet.
Fahad Ullah
Founder & Semantic SEO Expert
Sanabal Tahir
Senior Semantic Content Writer
Harmain Manzoor
Semantic Content Writer
Ali
Junior Semantic Content Writer
Yashwa Sakhawat
Junior Semantic SEO Expert
Muhammad Umar
Technical SEO Expert
Ahad Ullah
Web Developer Internee
Based in Pakistan
One working day
Four markets covered without night shifts
Day arc
StartMiddayClose
- AEST overlap
Our morning
Australia
- GMT / BST overlap
Our afternoon
United Kingdom
- ET / PT overlap
Our evening
North America
US / UK spelling matched to the market you sell into.
Where we are
Based in Pakistan. Built for four English speaking markets.
Our team is in Pakistan, which lets us cover the working day across all four of our markets without asking anyone to work through the night. Australia in our morning, the United Kingdom in our afternoon, North America in our evening.
Every deliverable is produced in professional English, written to the conventions of the market it targets. US spelling for US clients, UK spelling for UK and Australian clients.
We say this plainly because it matters to some buyers and it should. You are entitled to know who is doing the work and where they are.
See where you stand in AI answers.
The fastest way to understand what we do is to let us show you something about your own product that you probably do not know yet. It is free, it takes three working days, and no call is required.
Tested across six platforms
- ChatGPTCited
- PerplexityCited
- GeminiNot cited
- CopilotCited
- ClaudeNot cited
- Google AICited
4 of 6 platforms, checked monthly