Raazi Tech

FORSTRATA MANAGEMENT SOFTWARE COMPANIES

Every strata scheme in NSW needs a new capital works plan by law. Is your software in that conversation?

The 1 April 2026 reforms created the largest search demand this market has seen in a decade. We build the SEO system that puts you in front of it, across every state, in the language each one uses.

See where you stand in AI answersHow the system works

Free. Three working days. No call required.

The conversation boards are having

NSW · live demand

Due 1 April 2026

Every strata scheme needs a new capital works plan

“NSW capital works plan requirements strata”

Largest search demand this market has seen in a decade

Same pressure, different language by state

NSW

Capital works plan

VIC

Owners corporation

QLD

Body corporate

WA

Strata titles

SA

Community titles

+3

More states

Be in that conversation across every state, in the language each one uses.

The gap, right now

Window open · NSW

Answering now

  • Law firms
  • Quantity surveyors
  • EV installers

Software · absent

  • Capital works plans
  • Levy tracking
  • Section 184 certificates
  • Committee approvals

Managers asking → Committees deciding → Software missing

There is a window open right now and it will not stay open.

From 1 April 2026, the Strata Schemes Legislation Amendment Act 2025 changed what NSW schemes must do.

  • Capital works plans · ten year fund plans and developer maintenance schedules now use a mandatory prescribed form
  • Information certificates · must disclose embedded network details; larger schemes need certified initial levy estimates
  • EV charging · s132B · passes unless 50%+ of vote value opposes it, not a 75% special resolution. Since 1 July 2025, by-laws cannot block a charger on aesthetic grounds alone, heritage excepted

Every strata manager in NSW is fielding questions. Every committee is working out what applies. Search demand is at its highest point in years.

Law firms, quantity surveyors and EV installers are answering these searches. The software companies that produce capital works plans, track levies, generate section 184 certificates and manage committee approvals are largely absent.

Some of this will sound familiar.

  1. "We rank in NSW and nowhere else."

    Someone wrote about NSW because that is where the reforms happened. Queensland, Victoria and WA were never covered.

  2. "StrataMax and Strata Master come up first every time."

    Established, entrenched, and permanently ahead on every category search.

  3. "Our blog gets read by lot owners, not by strata managers."

    Content about pets and noise complaints attracts residents. Residents do not buy strata software.

  4. "We have never worked out what content to write."

    Every state uses different terminology and different legislation, so nothing feels like it scales.

  5. "Nobody has checked whether we appear in AI answers."

    Managers now ask an AI what the new rules mean and which platform handles them. Competitors get named.

Every one of those is a coverage problem, not an effort problem.

Sound familiar?

  • NSW only

    "We rank in NSW and nowhere else."

  • Category owned by others

    "StrataMax and Strata Master come up first."

  • Lot owners, not managers

    "Blog gets read by lot owners."

  • Nothing scales across states

    "Never worked out what content to write."

  • Invisible in AI answers

    "Nobody has checked AI answers."

Six jurisdictions. Six vocabularies. One product.

Australia does not have a strata market. It has seven of them, and they do not use the same words.

Strata terminology by Australian jurisdiction: NSW, Victoria, Queensland and Western Australia
ConceptNSWVictoriaQueenslandWA
The schemeStrata schemeOwners corporationCommunity titles schemeStrata scheme
The owner bodyOwners corporationOwners corporationBody corporateStrata company
The committeeStrata committeeCommitteeBody corporate committeeCouncil of owners
The legislationSSMA 2015OC Act 2006BCCM Act 1997Strata Titles Act 1985
Long term fundCapital works fundMaintenance fundSinking fundReserve fund

A Queensland body corporate manager searching for sinking fund forecast software will not find a page written about NSW capital works funds. The concepts overlap. The words do not.

What this means

Every state is effectively a separate keyword universe with its own legislation, its own terminology and its own competitive landscape. Most strata software companies write for one, usually NSW, and are invisible in the rest.

Covering all of them properly is a large piece of work, which is exactly why nobody has done it and why it is available.

Same four causes, almost every time

Not
converting

Written for lot owners

One state, six ignored

No comparison pages

Invisible in AI answers

Four causes, and they are almost always the same four.

  1. Cause 01. Written for lot owners rather than for strata managers

    Articles about pets, noise, parking disputes and what owners can do about a neighbour. That content attracts lot owners. Lot owners do not select strata software. Traffic rises, demos do not.

  2. Cause 02. One state covered, six ignored

    NSW content was written because NSW legislation moved. Nothing was built for Queensland, Victoria, WA, SA, Tasmania or the ACT. Coverage has enormous holes, so the site is never treated as a source on Australian strata management.

  3. Cause 03. No comparison or alternatives pages

    Every strata management firm evaluating a platform switch searches competitor names. If you have no page for StrataMax alternatives or Strata Master comparisons, you are not in that shortlist. Switching costs are high in this market, which means the buyer researches hard, and every one of those searches is happening without you.

  4. Cause 04. Absent from AI answers

    Strata managers ask AI systems what the new NSW rules require, because the alternative is reading an amendment act. AI systems answer from third party sources. Most strata software companies have never checked whether they appear in those answers. Most do not.

You will not outrank StrataMax on brand. You do not need to.

StrataMax, Strata Master, Urbanise and PropertyIQ are established, entrenched and well known. On any search containing the words strata software, they will be there.

But their content largely speaks to what their product does. Very little of it answers the operational and regulatory questions a strata manager has on a Tuesday afternoon, in the state they actually work in.

That is the gap.

A company that owns capital works planning across all seven jurisdictions, or by-law enforcement across all seven, becomes the source strata managers reach for when they have a problem. Software conversations then start from trust rather than from a category search you were never going to win.

The Australian strata sector is roughly a seven billion dollar market and it is growing. There is more than enough room for a second and third recognised source.

Do not outrank on brand. Own the gap.

Incumbents own

StrataMaxStrata MasterUrbanisePropertyIQ

Brand · category search

“Strata software” queries. Product pages. Entrenched names.

You will not win here

The gap

Tuesday afternoon · their state

“What do the new capital works rules require?”

  • Capital works · all seven jurisdictions
  • By-law enforcement · all seven
  • Operational and regulatory answers

~$7B market · room for a second source

Own the problemTrust firstThen the software talk

The Authority Engine, applied to Australian strata.

The Blueprint, two zones

OUTER, the surrounding zone that makes core pages rank.

The map comes first

Before anything is written, we build your Topical Blueprint. Every page your site needs to become the recognised source on your part of strata management, in the sequence it must be published.

Core pages carry revenue

Product and feature pages. Use case pages split by buyer, one set for strata management firms and one for self managed and small schemes. A comparison page for every competitor your buyers shortlist you against. Alternatives pages for the platforms they might be replacing. Integration pages for the trust accounting systems they already run.

Outer pages build the authority that makes core pages rank

Legislation and compliance by state. Capital works and sinking fund planning. Levy calculation, arrears and recovery. By-law enforcement and committee governance. AGM and meeting requirements. EV charging and sustainability infrastructure. Building defects and remediation. Embedded networks and disclosure.

Written for the strata manager and the committee, never for the lot owner complaining about a neighbour's balcony.

Then five pillars, delivered together

Authority Engine · core system

We publish. We fix. We deploy.

Most SEO engagements end with a document. Recommendations handed to a team with no capacity to act on them. Six months later almost nothing has been implemented and everyone concludes SEO does not work.

We write the content. We publish it in your CMS. We fix the technical issues. We deploy the changes.

Your developers receive a specification only when they want to own a change themselves, and then they get a proper ticket with acceptance criteria and a code review afterwards.

For a company covering seven jurisdictions this matters more than usual. A body of state legislation content sitting in a folder because nobody had time to publish it is worth nothing at all.

Where the work actually ends

Document handed over

Seven jurisdictions of legislation → a folder → unpublished, worth nothing

  1. 1

    Publish

    Written and live in your CMS

  2. 2

    Fix

    Technical issues closed, not listed

  3. 3

    Deploy

    Changes shipped. Not sitting in a ticket queue

Specs only when your developers want to own a change. Proper ticket, acceptance criteria, code review.

Working rhythm · Australian English

Sydney

9:00

Your morning starts

Pakistan · −5 hrs

4:00

Our early morning · same day

Calls, approvals and turnaround inside your working day

AEST morningOverlapClose of day

NSW pages

  • Owners corporation
  • Capital works fund

Queensland pages

  • Body corporate
  • Sinking fund

Not cosmetic. Wrong terms, and the page does not rank.

We are five hours behind Sydney, which works in your favour.

Our team is in Pakistan. Australian mornings are our early mornings, which means calls, approvals and turnaround happen inside your working day rather than overnight.

Content is produced in Australian English, using the correct terminology for the state each page targets. NSW pages use owners corporation and capital works fund. Queensland pages use body corporate and sinking fund. That distinction is not cosmetic. It determines whether the page ranks at all.

Movement, month by month

Coverage Sprint, then Authority Sustain.

  1. Month 1

    Full audit across technical, content, competitive and commercial layers. Topical Blueprint delivered. Prompt Blueprint built. Technical quick wins implemented. Content revival priority list produced.

  2. Month 2

    Core section publishing at full sprint rate. Revived pages start moving. First measurable ranking change usually appears here.

  3. Months 3 to 5

    State legislation clusters completing. Internal links activating across each cluster. Comparison and alternatives pages live and gaining position.

  4. Months 6 to 12

    Volume steps down. Focus shifts to expansion, revival, AI visibility and defending position. New pages begin ranking in weeks rather than months.

Your price does not change between phases.

Months one and two will look like a lot of work and very little movement.

That is what building a foundation looks like. Anyone who promises otherwise is either inexperienced or selling you something.

First measurable movement usually appears in month two, from revived existing pages rather than new content. Compounding gains from new content typically begin around month four.

We say this in advance because a client who knows it stays calm at week six. A client who does not know it panics, and a panicking client leaves before the work has had a chance to do anything.

What people expect, versus what happens

Proof

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[Two to three sentences. Segment, starting position, what was built, outcome.]

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Read the case study

Three plans, priced by your revenue band.

  • $1.5M to $3M ARR

    CORE

    $4,500/mo

    100 topic Blueprint, 25 pages per month during Coverage Sprint, one market

  • $3M to $8M ARR

    COVERAGE

    $8,000/mo

    250 topic Blueprint, 50 pages per month during Coverage Sprint, two markets

  • $8M to $15M ARR

    AUTHORITY

    $12,500/mo

    400 plus topic Blueprint, 65 pages per month during Coverage Sprint, up to four markets

Prices are in US dollars. A senior in house SEO hire in Australia costs well over $150,000 a year fully loaded, and that one person does not produce content at volume, implement technical fixes, build brand authority or track AI visibility.

Full pricing and inclusions

Three commitments, in writing.

01

Delivery

Every deliverable in your scope, every month.

If we miss it, that month is credited.

02

Milestones

Your audit and Topical Blueprint land within 30 days.

If they are late, month one is free.

03

Performance

Measurable movement on your agreed priority keywords within 90 days.

If not, the next month is free.

Full conditions are in your Service Delivery Document, which you receive before you sign, not after.

The questions we get asked most.

It is the right question. Every legislative page is sourced to the Act or the regulator, dated, marked as general information rather than legal advice, and flagged for review when legislation changes. Where a point is genuinely contested we say so rather than picking a side. If your legal counsel wants to review this category before publication, we build that into the workflow.

It will, and that is why revival is included in every plan rather than sold separately. Legislative pages are reviewed on a rotation and updated when the law moves. Freshness is also an AI visibility signal, so updating is not a cost, it is part of the mechanism.

Ask us on a call about the difference between a NSW capital works fund and a Queensland sinking fund forecast, or what changed on 1 April 2026, or why section 132B matters for an EV charger request. You will know inside five minutes.

It is roughly 150 to 250 pages depending on how many topics you cover per state. At Coverage Sprint volume that is four to six months, not four years. This is precisely what the sprint model exists for.

Most of our clients did. Three things usually change. Every page gets a full semantic brief rather than a keyword and an outline. Technical work gets implemented rather than recommended. And you start appearing in AI answers, which almost nobody in Australian strata is working on.

Correct, and we say so plainly rather than pretending otherwise. Our team is in Pakistan and our working hours overlap with yours. Every deliverable is produced in Australian English with state correct terminology. If that is a problem for you, it is better established now than three months in.

We turn work away, and it is worth saying why.

Scope, held deliberately

Turned away

  • Commercial property, construction, mortgage, agency tools

  • Companies below $1.5M ARR

  • Shortcuts, guarantees, six-month trials

Kept

Australian strata management software

$1.5M+ ARR · full system · twelve months

Depth over volume. That is the point.

  • We do not take commercial property, construction tech, mortgage tech or agency and sales tools. Different buyer, different vocabulary, different search landscape.

  • We do not work with companies below $1.5M ARR, because a system delivered at this depth cannot be produced at a price they can carry.

  • We do not take clients who want performance only pricing, guaranteed rankings, or a six month trial of a twelve month system.

Turning that work away is what lets us know this market properly. It is the reason we are useful to you rather than merely capable.

Free. Three working days. No call required.

Find out what a strata manager is being told about you.

We will ask ChatGPT, Perplexity, Gemini, Copilot, Claude and Google AI Overviews what software a strata management firm should use, and what a self managed scheme should use, across the states you sell into. We will record which products get named, in what order, and how often. Then we will tell you why.

Free. Three working days. No call required, and no sales sequence afterwards.

Most strata software companies have never checked. The result is usually surprising.

Tested across six platforms

  • ChatGPTCited
  • PerplexityCited
  • GeminiNot cited
  • CopilotCited
  • ClaudeNot cited
  • Google AICited

4 of 6 platforms, checked monthly