$1.5M to $3M ARR
CORE
$4,500/mo
100 topic Blueprint, 25 pages per month during Coverage Sprint, one market.
FORPROPERTY MANAGEMENT SOFTWARE COMPANIES
SEO built for property management software.
We work with one kind of company. Multifamily platforms, resident experience tools, HOA software, maintenance systems and leasing products, across the United States, United Kingdom, Canada and Australia.
Riverside Community
Occupancy
94%
Rent collected
96%
Open requests
10
Live activity
Guest parking violation, Unit 14B
Reported 12 min ago
Maintenance request, HVAC unit 3
Assigned to vendor
Lease renewed, Unit 22A
Signed today
How they actually search
- Unit count
“software for a 200 unit property”
- Regulation
“California HOA compliance software”
- Competitor
“[Competitor] alternatives”
- Failure
“guest parking not tracking violations”
Your buyer does not search like a general software buyer.
A property manager looking for software does not type in a category name and browse. They search by the problem in front of them.
They search by unit count, because a tool built for 40 units does not work at 400. They search by state or council regulation, because compliance requirements differ everywhere. They search by competitor name, because someone already gave them a shortlist. They search by operational failure, because something broke last week and they need it not to break again.
By the time they reach a demo form they have compared four products, read two review sites and asked an AI which one to pick.
An agency that has never worked in this market learns all of that on your budget. We already know it.
One product. Four vocabularies.
A US buyer searches for multifamily software. A UK managing agent searches for block management software. An Australian strata manager searches for something different again. A Canadian buyer uses a fourth set of terms.
These are not translations. They are separate keyword universes with separate competitors, separate regulations and separate search behaviour. A page built for one will not rank in the others.
Most agencies working in this space cover one market. We build for all four.
If you sell into more than one of these markets, you need more than one topical map. Most companies are running one.
Scroll to see all markets →
Six segments, one buyer.
Everything below is bought by the same person: a property manager, community manager, managing agent or strata manager. That is why we cover all of it. One buyer, learned properly, sold to across every segment they purchase from.
Property manager
One buyer, six purchase categories
- Property management platforms
- Resident experience
- HOA and community association
- Maintenance and work orders
- Leasing and screening
- Utility, billing and rent tech
Property management platforms
All in one systems handling rent, leases, accounting, maintenance and reporting for residential portfolios.
Resident experience
Parking and permit management, package handling, amenity booking, access control, resident portals and communication apps.
HOA and community association
Accounting and dues collection, violation and compliance tracking, board and meeting management, architectural review, reserve studies.
Maintenance and work orders
Request handling, vendor assignment, preventive maintenance, inspections, unit turns.
Leasing and screening
Applications, tenant screening, lease generation and e-signing, renewals and retention.
Utility, billing and rent tech
Sub metering, utility allocation, payment processing, rent reporting and credit building.
Five problems that show up in almost every audit in this space.
Your buyers search "[competitor] alternatives" and "[competitor] vs [competitor]" constantly, because that is how software gets shortlisted. Most companies in this market have either no comparison pages or one thin page covering everything.
Blog content aimed at residents rather than at the people who buy software. Traffic goes up, demo requests do not move, and eventually someone concludes SEO does not work.
A single set of pages using US terminology, expected to rank in the UK and Australia. It will not, because the words are different and so is everything behind them.
The pages that actually convert are buried, poorly linked internally, and receive no authority from anything published around them.
Buyers ask ChatGPT or Perplexity which platform suits their situation. Competitors get named. You do not. This is now happening before the buyer ever reaches a search results page.
How we fix it
The Authority Engine, applied to your subject.
Five pillars, one system, built and implemented by us. Not recommendations handed over for someone else to act on.
Authority Engine · core system
01
Technical SEO
Clears the path so search engines can reach, render and trust every page. Indexation, architecture, internal linking, rendering, performance, schema and multi market setup.
02
Semantic SEO
Every page written against a full brief carrying query semantics, lexical semantics, frame semantics, n-gram analysis and entity requirements. Every page, including supporting content.
03
Topical Authority
Your complete subject mapped before anything is written, then covered in sequence. Core pages that carry revenue, outer pages that build the authority making them rank.
04
Brand Authority
Entity establishment, review platform presence, industry placement and community contribution, so buyers start searching for you by name.
05
AI Search Visibility
Prompt research, answer engineering, citation building and monthly tracking across ChatGPT, Perplexity, Gemini, Copilot, Claude and Google AI Overviews.
Your subject, mapped before anything is written.
The Blueprint separates two kinds of page.
Core pages carry revenue.
Product pages, feature pages, use case pages, comparison pages, alternative pages, integration pages and pricing. In this market that typically means pages covering things like violation tracking, guest parking, online rent collection, maintenance request handling and tenant screening compliance, plus a comparison page for every competitor your buyers shortlist you against. There is a fixed number of these, because they are defined by your product. We cover all of them first.
Outer pages build authority.
Operational and regulatory content around the subject. How to handle a parking violation in a gated community. What a reserve study needs to include. Section 20 consultation requirements. Fair housing considerations in tenant screening. State by state notice periods. This is where the volume is, and it is what makes your core pages rank.
The Blueprint sequences both, so nothing is published in isolation and every cluster strengthens the pages it was built to support.
The Blueprint, two zones
OUTER, the surrounding zone that makes core pages rank
Five numbers, reported monthly.
Monthly report card
Ranking movement
Position change across your agreed priority query set, not a single flattering keyword.
Ranking velocity
How fast newly published pages reach position. When a new page ranks in three weeks instead of three months, the authority is real.
Branded search volume
People searching for you by name.
Blueprint coverage
The percentage of your topical map completed.
AI citation frequency
How often you appear in AI answers, in what position, against which competitors.
Proof
[Case study heading]
[X]%
increase in organic traffic
[X]
keywords in top 3
[X]
months to first movement
[Two to three sentences. Segment, situation, outcome.]
Three plans, priced by your revenue band.
$3M to $8M ARR
COVERAGE
$8,000/mo
250 topic Blueprint, 50 pages per month during Coverage Sprint, two markets.
$8M to $15M ARR
AUTHORITY
$12,500/mo
400 plus topic Blueprint, 65 pages per month during Coverage Sprint, up to four markets.
A single senior in house SEO hire in the United States costs $120,000 to $180,000 a year and covers none of the content, technical, brand or AI visibility work.
See full pricingQuestions
Do you work with companies outside property management software?
Occasionally, where the work is closely adjacent. Usually not. The reason this works is that we know one market properly rather than four badly.
We sell in more than one country. Does that cost extra?
Two markets are included in COVERAGE and up to four in AUTHORITY. Additional markets beyond your plan are $1,800 per month each.
Our product is quite niche within property management. Is there enough search volume?
Almost always yes, and usually more than expected, because buyers in this market search by problem rather than by product category. Niche products often have less competition and higher intent. The AI visibility check will give you a sense of this before you commit to anything.
How long before we see results?
First measurable movement typically appears in month two, driven by revived existing pages. Compounding gains from new content usually start around month four. Months one and two will look like a lot of work and not much movement, because that is what building a foundation looks like.
We already have an agency. What would change?
Usually three things. Every page would get a full semantic brief instead of a keyword and an outline. Technical work would actually get implemented rather than recommended. And you would start appearing in AI answers, which almost nobody in this market is currently working on.
Do you work with our developers?
Yes. We implement directly where we have access, and provide specifications plus code review where your team prefers to own the change.
No sales sequence. Just the results.
Start with something concrete.
We will check where your product appears when a property manager asks ChatGPT, Perplexity, Gemini, Copilot, Claude or Google AI about software in your category. Free, three working days, no call required.
Most companies in this market have never checked. The result is usually surprising.