SEO FORB2B SOFTWARE COMPANIES
Technical, semantic, topical authority, brand and AI visibility, delivered as one system and implemented by us. Built for companies where the marketing site and the application share a domain, the deploy schedule is weekly, and the metric that matters is trial signups.
Free. Three working days. No call required.
Why SaaS is its own problem
Most SEO practice was developed for ecommerce and local business. Applied to a software company it produces traffic that does not become pipeline, and nobody can quite explain why.
Your site is a JavaScript application
If it only renders in the browser, search may never see it.
Built on React, Next.js, Vue or Webflow. Critical content that renders only in the browser can be invisible to search, while a standard crawl still reports the page as fine. We have audited sites where entire product sections were missing from the raw HTML for over a year — because no tool flags it and no generalist auditor looks.
Recognition
"Traffic is up. Demos are not."
The blog publishes. Sessions climb. Nobody in the pipeline traces back to any of it.
"We only appear when someone already knows our name."
Branded search works. Everything else goes to a competitor.
"The audit is in a folder somewhere."
Two hundred findings, no priority order, no effort estimates. Engineering never picked it up.
"We are spending more on paid every quarter to hold the same pipeline."
Because paid is the only channel producing anything, and it stops the moment you stop paying.
"Nobody has checked whether we appear in AI answers."
Buyers now ask an AI before they open a results page. Competitors get named.
None of those are effort problems. They are all structural.
Audit findings
4 / critical
A keyword tool produced a list. Someone picked the achievable terms. Writing began. Pages now compete with each other, coverage has holes, nothing connects, and authority never accumulates. Three hundred articles ranking worse than a competitor with eighty.
Every software buyer shortlists three to five products before requesting a demo, and they do it by searching competitor names. If you have no page targeting those queries you are not in the shortlist. It is the highest intent moment in the entire buying process and most SaaS companies have nothing there.
An audit was delivered to a team with no spare capacity. Six months later three items are done, rankings have not moved, and the agency and the engineers each blame the other.
Nobody checked. When we check, most are not there. This is happening before the buyer reaches a search results page at all.
The four failures
What actually works
Each pillar does a specific job. None of them works properly alone, which is why we do not sell them separately.
Authority Engine · core system
01
Clears the path so search engines can reach, render and trust every page. Rendering, indexation, architecture, internal linking, performance, schema and multi market setup. Fixed, not recommended.
02
Every page written against a full brief carrying query semantics, lexical semantics, frame semantics, n-gram analysis and entity requirements. Every page, including supporting content, because supporting content is what makes your product pages rank.
03
Your complete subject mapped before anything is written, then covered in sequence. Core pages that carry revenue, outer pages that build the authority making them rank.
04
Entity establishment, review platform presence, industry placement and community contribution, so buyers start searching for you by name.
05
Prompt research, answer engineering, citation building and monthly tracking across ChatGPT, Perplexity, Gemini, Copilot, Claude and Google AI Overviews.
The usual approach
Our approach
The difference that matters
This matters more in software than anywhere else, because software companies have the least spare engineering time of any business we work with.
We write the content. We publish it in your CMS. We fix the technical issues. We deploy the changes.
Your developers receive a specification only when they specifically want to own a change, and then they get a proper ticket with acceptance criteria and a code review afterwards, not a row in a spreadsheet.
This removes your largest hidden cost, which is your own team's time.
How fast
Topical authority is earned by covering a subject completely, at speed. A map published slowly never compounds, because the market moves first and you stop believing in it before it finishes.
So we front load. Volume runs high until coverage is complete, then steps down.
Your price does not change between phases.
Delivery volume
2 phases · same price
Core pages first, then outer clusters in Blueprint sequence. Technical work and content revival run alongside. First measurable movement typically appears in month two, driven by revived pages rather than new content.
Volume steps down. Focus shifts to Blueprint expansion, revival, AI visibility and defending position as new pages start ranking in weeks rather than months.
What people expect, versus what happens
What we will tell you before you sign
That is what building a foundation looks like. Anyone who promises otherwise is either inexperienced or selling you something.
First measurable movement usually appears in month two, from revived existing pages. Compounding gains from new content typically begin around month four.
We say this in advance because a client who knows it stays calm at week six. A client who does not know it panics, and a panicking client leaves before the work has had a chance to do anything.
Who we work with
We work exclusively with software built for residential property operations.
A generalist agency learns a new market with every client. You pay for that learning period, and it starts again with their next client.
This product has four search landscapes — multifamily, block management, strata, condo — and focus means turning other work away.
Knowing that properly takes focus, and focus means turning work away.
Outside this space we usually say no — unless white-label Blueprints or adjacent work applies.
Product types
One vertical
Four markets, four vocabularies
United States
Multifamily software
United Kingdom
Block management software
Australia
Strata management software
Canada
Condo / strata software
Pricing
$1.5M to $3M ARR
CORE
$4,500/mo
100 topic Blueprint, 25 pages / month in Coverage Sprint, one market.
$3M to $8M ARR
COVERAGE
$8,000/mo
250 topic Blueprint, 50 pages / month in Coverage Sprint, two markets.
$8M to $15M ARR
AUTHORITY
$12,500/mo
400+ topic Blueprint, 65 pages / month in Coverage Sprint, up to four markets.
A senior US SEO hire runs $120k–$180k a year fully loaded — and still cannot match content volume, technical delivery, authority and AI visibility as one system.
Prefer a smaller first step? Audit ($3,500) or Blueprint (from $2,500) — both credited in full if you retain within 60 days.
Guarantees
01
Every deliverable in your scope, every month.
If we miss it, that month is credited.
02
Your audit and Topical Blueprint land within 30 days.
If they are late, month one is free.
03
Measurable movement on your agreed priority keywords within 90 days.
If not, the next month is free.
Full conditions are in your Service Delivery Document, which you receive before you sign, not after.
Questions
For anything we actively market, yes. Occasionally we take closely adjacent work. If you are elsewhere in SaaS, we will tell you honestly whether we can do a good job, and often the answer is that someone specialising in your space would serve you better.
The buyer journey runs across weeks rather than a single search. The money pages are comparison and alternative pages rather than blog posts. The site is usually a JavaScript application with technical problems standard audits never look for. And the metric that matters is trial signups, not traffic.
First measurable movement typically appears in month two, driven by revived existing pages. Compounding gains from new content usually start around month four. Months one and two will look like a lot of work and not much movement, because that is what building a foundation looks like.
Yes. Some clients take the Topical Blueprint and the Semantic Briefs and have their own writers produce the content. It costs less and works well where you already have writers who understand the product.
Yes, and it is where we add the most value. Rendering issues on frameworks like React and Next.js are the most common cause of content that exists but does not rank, and they are the issues most agencies cannot diagnose.
Twelve months. Coverage Sprint runs four to six months and compounding starts around month four. A shorter term would mean stopping before the system does what it is built to do.
Free. Three working days. No call required.
The AI visibility check shows where your product appears when a buyer asks ChatGPT, Perplexity, Gemini, Copilot, Claude or Google AI about software in your category, and which competitors appear instead.
Free. Three working days. No call required.
Tested across six platforms
4 of 6 platforms, checked monthly
