01
FinTech
Compliance-heavy, high CAC, longer sales cycles.
INDUSTRIESADJACENT WORK
We specialize in one industry. We occasionally work in others.
Raazi Tech exists for property management software. The industries below are adjacent work we accept case by case, not markets we actively pursue.
Focus first. Adjacent work only when the fit is specific.
Where we work
One core
Eight adjacent, case by case
Core
Property management software
Built for. Actively pursued.
Adjacent
- FinTech
- HealthTech
- LegalTech
- MarTech
- EdTech
- HR Tech
- Analytics
- Cyber Security
Not markets we chase. Work we take when the fit is real.
Case-by-case filter
Software, not services
Complex B2B buying cycle
Search is part of how buyers shortlist
Generic content already exists
If the buyer and the search landscape are specific, we will look.
Adjacent work
Where we occasionally work.
Each of these has a harder buyer, a denser competitive set, or a longer path to ranking. We take the work when the product and the search landscape are specific enough that our system still applies.
If you are in one of these categories, say so. We will tell you honestly whether we are the right people.
02
HealthTech
Regulated content review adds cost and time.
03
LegalTech
Credential and citation requirements are steep.
04
MarTech
High competition, thin differentiation.
05
EdTech
Lower budgets, longer buying committees.
06
HR Tech
Crowded category, hard to stand out on content alone.
07
Analytics
Broad, technical buyers, difficult to niche.
08
Cyber Security
Highest CAC, vendor vetting gates access.
Core market
If you are in property management software instead
This is where we focus, and where the system is built for.
Focus
Property software
Residential operations only
- Multifamily platforms
- HOA / community
- Condo / strata
- Resident experience
- Maintenance
- Leasing & screening
USUKCAAUfour markets
Not sure which side you sit on?
Send the site. We will tell you whether we are the right people, and we will not stretch to take work we cannot do properly.